Companies I've worked with

AOL
Apple
BMW
British Gas
Cisco
Ericsson
facebook
Google
HomeGoods
HP
Intel
Mattel
Nissan
PayPal
P&G
Pirelli
RedBull
Sony

Things they've said about me

Victor is an excellent UX practitioner. He takes a very pragmatic approach to UX design and is very focused on making sure his design solutions are user-centered. He is also very good at brainstorming and coming up with multiple solutions for complicated UX problems.

Kris Kepler

Managed Victor at Razorfish for Intel

[Victor is] one of the more well-rounded UX designers I've worked with, possessing a keen eye for detail and understanding of the technical nuances he's designing for. I would highly recommend him for any UX-focused agency or in-house role.

Ben Hewett

Directed Victor at Apple Retail Experiences

[Victor] was always helpful and available to answer questions, patient and extremely knowledgeable. From collaborating with him I learned a lot about e-commerce and UX processes and thinking. He's analytical, detail-oriented and has great design aesthetics.

Karen Felzener

Worked with Victor at Apple Retail Experiences

Things I've thought

Poor-Design Coefficient

Sometimes it’s very difficult to know if a digital product/service is well designed: one has to both have the context of the intended user, and be able to use it as intended by the task to be fulfilled. However, it is quite easy to know when some digital products/services are somehow poorly...

Product and Conflict

Conflict tends to arise when individuals/roles/teams/orgs are trying to achieve goals that point to different directions. The best way to avoid, manage, and solve conflict (and the one exercise that helps teams the most with the least effort) is to get those individuals/roles/teams/orgs aligned on...

Design is communicating ideas

The word design comes from Latin designo, same origin as designate: “To mark out and make known; to point out; to indicate; to show; to distinguish by marks or description”. It is about communicating an idea, not just composing it....

Thoughts

It’s not the hamburger, it’s the menu (part 2)

Victor Zambrano

A mode of response to In defence of the hamburger menu

The problem with (the discussions about) the hamburger menu is that most people start talking about the menu but end up talking about the icon. They start talking about the pattern to later dwell on justifying their use since they themselves find it useful.

It is not about the icon, It is about the pattern of hiding important (and sometimes very unimportant) stuff under a generic icon. It is about all the apps that started using it and then relegated it, bringing out many of their best functionality so that people could discover them. It is about discoverability, one of the founding principles of good interaction design. It is about how complicated it is to find stuff that does not belong to the same categorization in our mental models on a single list.

In sum, it is about how easy it is to put there all and hide it all in order to get a prettier page, in lieu of a better page. It’s about how easy it becomes an anti pattern, how easy it is to hide it all under the magical, invisible menu.

I could add some links to research and articles here, but then it might look like spam, so I’ll add this one, as it has plenty of examples: The Hamburger Menu Doesn’t Work

Finally, it is not about opinion. We all have opinions. It is about cases and examples and studies and research and solutions where it works or not. Where designers make it work or not. Those should be the arguments. Those should be the examples.

And the icon itself? Who cares. We still use a dumb floppy for saving documents.

You might also want to read: It’s not the hamburger, it’s the menu (part 1)

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