Companies I've worked with

AOL
Apple
BMW
British Gas
Cisco
Ericsson
facebook
Google
HomeGoods
HP
Intel
Mattel
Nissan
PayPal
P&G
Pirelli
RedBull
Sony

Things they've said about me

Victor is an excellent UX practitioner. He takes a very pragmatic approach to UX design and is very focused on making sure his design solutions are user-centered. He is also very good at brainstorming and coming up with multiple solutions for complicated UX problems.

Kris Kepler

Managed Victor at Razorfish for Intel

[Victor is] one of the more well-rounded UX designers I've worked with, possessing a keen eye for detail and understanding of the technical nuances he's designing for. I would highly recommend him for any UX-focused agency or in-house role.

Ben Hewett

Directed Victor at Apple Retail Experiences

[Victor] was always helpful and available to answer questions, patient and extremely knowledgeable. From collaborating with him I learned a lot about e-commerce and UX processes and thinking. He's analytical, detail-oriented and has great design aesthetics.

Karen Felzener

Worked with Victor at Apple Retail Experiences

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Things I've thought

Poor-Design Coefficient

Sometimes it’s very difficult to know if a digital product/service is well designed: one has to both have the context of the intended user, and be able to use it as intended by the task to be fulfilled. However, it is quite easy to know when some digital products/services are somehow poorly...

Product and Conflict

Conflict tends to arise when individuals/roles/teams/orgs are trying to achieve goals that point to different directions. The best way to avoid, manage, and solve conflict (and the one exercise that helps teams the most with the least effort) is to get those individuals/roles/teams/orgs aligned on...

Design is communicating ideas

The word design comes from Latin designo, same origin as designate: “To mark out and make known; to point out; to indicate; to show; to distinguish by marks or description”. It is about communicating an idea, not just composing it....

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BMW EV Dashboard

The BMW Electric Vehicle Dashboard shows you the impact of electric vehicles on the environment and your wallet

Strategy, Design Concepts and User Experience Architecture for the BMW Electric Vehicle Dashboard interactive/mobile application on the BMW Activate The Future website.

The need:

After we helped BMW successfully launch an iOS/Android app to help people understand if an electric vehicle was for them, they came back to us asking to make an online application to tell visitors the history of energy.

The process:

After scrupulous analysis and taking into account the timeline for the launch of the BMW EV iOS/Android app, my team and I suggested BMW America to take advantage of the recently released iOS/Android app and create a web app for those interested in getting more information about their compatibility with an electric vehicle, whereas they were users of the app or not.

The solution:

The BMW Electric Vehicle Dashboard shows you the impact of electric vehicles on the environment (minimal) and your wallet (maximal). The iPhone/Android app allows users to log their commutes by syncing trips to the online dashboard. Connecting the BMW EV app to the EV Dashboard on BMWActivatethefuture.com, or using it as a standalone web app, visitors would be able to see what impact driving an EV would have for their life and the world, comparing their data to national averages. Different behaviors earn you different badges, as you learn more about how you drive and what the impact of an EV would be.

The result:

An astoundingly successful campaign that won awards and never stop delighting and informing audiences.