Companies I've worked with

AOL
Apple
BMW
British Gas
Cisco
Ericsson
facebook
Google
HomeGoods
HP
Intel
Mattel
Nissan
PayPal
P&G
Pirelli
RedBull
Sony

Things they've said about me

Victor is an excellent UX practitioner. He takes a very pragmatic approach to UX design and is very focused on making sure his design solutions are user-centered. He is also very good at brainstorming and coming up with multiple solutions for complicated UX problems.

Kris Kepler

Managed Victor at Razorfish for Intel

[Victor is] one of the more well-rounded UX designers I've worked with, possessing a keen eye for detail and understanding of the technical nuances he's designing for. I would highly recommend him for any UX-focused agency or in-house role.

Ben Hewett

Directed Victor at Apple Retail Experiences

[Victor] was always helpful and available to answer questions, patient and extremely knowledgeable. From collaborating with him I learned a lot about e-commerce and UX processes and thinking. He's analytical, detail-oriented and has great design aesthetics.

Karen Felzener

Worked with Victor at Apple Retail Experiences

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Things I've thought

Poor-Design Coefficient

Sometimes it’s very difficult to know if a digital product/service is well designed: one has to both have the context of the intended user, and be able to use it as intended by the task to be fulfilled. However, it is quite easy to know when some digital products/services are somehow poorly...

Product and Conflict

Conflict tends to arise when individuals/roles/teams/orgs are trying to achieve goals that point to different directions. The best way to avoid, manage, and solve conflict (and the one exercise that helps teams the most with the least effort) is to get those individuals/roles/teams/orgs aligned on...

Design is communicating ideas

The word design comes from Latin designo, same origin as designate: “To mark out and make known; to point out; to indicate; to show; to distinguish by marks or description”. It is about communicating an idea, not just composing it....

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Get to know me better

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Intel.com Redesign

Improve the experience of both visitors and content creators by redesigning the platform for the Intel.com property

Intel.com Responsive Web Platform Redesign

Redesign of the whole Intel.com property, intended to improve the user experience of both visitors and content providers, including:

Making the whole platform responsive, simplifying presentation and maintenance for all touchpoints.

Improving the user experience by creating Storytelling boilerplates for content owners to start from, thus improving the likes of better content presentation.

Eliminating pain points for Intel content providers by simplifying the content management platform from 47 modules to 9 to choose from when adding content.

Most of the wireframes presented here were only a visual reference from where to start the real design process, which happened in real code. We made all design decisions directly on an online prototype. We also used this prototype to present to the client, who tested it on 27 different devices in their test lab, ranging from iPhones to touchscreen-enabled ultrabooks, to ultrawide-screen monitors.