Companies I've worked with

AOL
Apple
BMW
British Gas
Cisco
Ericsson
facebook
Google
HomeGoods
HP
Intel
Mattel
Nissan
PayPal
P&G
Pirelli
RedBull
Sony

Things they've said about me

Victor is an excellent UX practitioner. He takes a very pragmatic approach to UX design and is very focused on making sure his design solutions are user-centered. He is also very good at brainstorming and coming up with multiple solutions for complicated UX problems.

Kris Kepler

Managed Victor at Razorfish for Intel

[Victor is] one of the more well-rounded UX designers I've worked with, possessing a keen eye for detail and understanding of the technical nuances he's designing for. I would highly recommend him for any UX-focused agency or in-house role.

Ben Hewett

Directed Victor at Apple Retail Experiences

[Victor] was always helpful and available to answer questions, patient and extremely knowledgeable. From collaborating with him I learned a lot about e-commerce and UX processes and thinking. He's analytical, detail-oriented and has great design aesthetics.

Karen Felzener

Worked with Victor at Apple Retail Experiences

Things I've thought

Poor-Design Coefficient

Sometimes it’s very difficult to know if a digital product/service is well designed: one has to both have the context of the intended user, and be able to use it as intended by the task to be fulfilled. However, it is quite easy to know when some digital products/services are somehow poorly...

Product and Conflict

Conflict tends to arise when individuals/roles/teams/orgs are trying to achieve goals that point to different directions. The best way to avoid, manage, and solve conflict (and the one exercise that helps teams the most with the least effort) is to get those individuals/roles/teams/orgs aligned on...

Design is communicating ideas

The word design comes from Latin designo, same origin as designate: “To mark out and make known; to point out; to indicate; to show; to distinguish by marks or description”. It is about communicating an idea, not just composing it....

Generation Green is a schools and community programme from British Gas, devised to promote environmental awareness by giving schools and parents advice and easy to take actions which can earn them green leaves for their school.

The generation green site was conceived under a simple principle: teachers don’t have much free time, and any supporting service to be offered to them had to be simple yet with enough substance for the schools to consider introducing it into their already busy study programmes.

Most of the site’s interactive process are either triggered by simple calls to action, or managed as linear processes that won’t take more than 5 minutes to complete.

In order to facilitate the transition and learning from the viewing to the managing of the site, the administrating section is just a series of active buttons on top of the same page view, and all interactive tasks occur inline, in simple 3- to 4-step linear processes.

The whole wireframing process was conducted in the Axure RP application, thus allowing a working prototype in every step of the wireframing process, greatly simplifying the client’s understanding of the site, and allowing us to directly test the iterations on professors and other knowledgeable stockholders. This allowed our team to take a rather small project and convert it into a comprehensive, robust, full-fledged nationwide programme, with the client’s idea of what the final product will be like all along the process path.