Companies I've worked with

AOL
Apple
BMW
British Gas
Cisco
Ericsson
facebook
Google
HomeGoods
HP
Intel
Mattel
Nissan
PayPal
P&G
Pirelli
RedBull
Sony

Things they've said about me

Victor is an excellent UX practitioner. He takes a very pragmatic approach to UX design and is very focused on making sure his design solutions are user-centered. He is also very good at brainstorming and coming up with multiple solutions for complicated UX problems.

Kris Kepler

Managed Victor at Razorfish for Intel

[Victor is] one of the more well-rounded UX designers I've worked with, possessing a keen eye for detail and understanding of the technical nuances he's designing for. I would highly recommend him for any UX-focused agency or in-house role.

Ben Hewett

Directed Victor at Apple Retail Experiences

[Victor] was always helpful and available to answer questions, patient and extremely knowledgeable. From collaborating with him I learned a lot about e-commerce and UX processes and thinking. He's analytical, detail-oriented and has great design aesthetics.

Karen Felzener

Worked with Victor at Apple Retail Experiences

Things I've thought

Poor-Design Coefficient

Sometimes it’s very difficult to know if a digital product/service is well designed: one has to both have the context of the intended user, and be able to use it as intended by the task to be fulfilled. However, it is quite easy to know when some digital products/services are somehow poorly...

Product and Conflict

Conflict tends to arise when individuals/roles/teams/orgs are trying to achieve goals that point to different directions. The best way to avoid, manage, and solve conflict (and the one exercise that helps teams the most with the least effort) is to get those individuals/roles/teams/orgs aligned on...

Design is communicating ideas

The word design comes from Latin designo, same origin as designate: “To mark out and make known; to point out; to indicate; to show; to distinguish by marks or description”. It is about communicating an idea, not just composing it....

Thoughts

The distance between phone icons and phones

Victor Zambrano

Recently a friend asked:

“Imagine a phone… Now tell me why does a phone icon still look like a landline headset?”

I said:

Icons as visual abstractions that refer to a specific concept, come from an old paradigm, that of the mechanical (mail envelope) and electronic (landline phone set) era, where object’s looks and shapes came from their use and function.

Now we’re in the digital paradigm, where objects are impervious to function and don’t need a defined shape or, worse, as pure digital, they don’t even have a shape anymore. So most give images that are more vague and less recognisable that those of their mechanical counterparts.

So symbology has to take from the physical recognisable world, and thus from old shapes derived from old paradigms.

If you think of it, a phone is really no longer a “phone”. “phone” is one of its functions, but my iPhone is more my personal computer (I work and play through it) than my phone (I hate talking on the “phone”).

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