A standard 'new channel launching' announcement would have missed the audience entirely. Anime fans expected personality, not press releases. The site presented itself as a cracked mainframe terminal — the FAA's central nervous system — where visitors connected as operatives, read the revolutionary manifesto, browsed classified archives of upcoming programming, and registered as agents.

The interface used terminal typography, scan-line effects, and a fractured glass overlay to sell the fiction that users had hacked into something they weren't supposed to see.

Users who registered as FAA agents got access to a second interface layer — a personalised agent profile with status, action codes, rank, and classified files. The archives section let agents browse anime series as 'mission dossiers', and the objectives section framed programming schedules as operational targets.

The entire member area maintained the clandestine narrative while delivering real content — programme information, schedules, and series details — through the fiction of a spy network.