Companies I've worked with

AOL
Apple
BMW
British Gas
Cisco
Ericsson
facebook
Google
HomeGoods
HP
Intel
Mattel
Nissan
PayPal
P&G
Pirelli
RedBull
Sony

Things they've said about me

Victor is an excellent UX practitioner. He takes a very pragmatic approach to UX design and is very focused on making sure his design solutions are user-centered. He is also very good at brainstorming and coming up with multiple solutions for complicated UX problems.

Kris Kepler

Managed Victor at Razorfish for Intel

[Victor is] one of the more well-rounded UX designers I've worked with, possessing a keen eye for detail and understanding of the technical nuances he's designing for. I would highly recommend him for any UX-focused agency or in-house role.

Ben Hewett

Directed Victor at Apple Retail Experiences

[Victor] was always helpful and available to answer questions, patient and extremely knowledgeable. From collaborating with him I learned a lot about e-commerce and UX processes and thinking. He's analytical, detail-oriented and has great design aesthetics.

Karen Felzener

Worked with Victor at Apple Retail Experiences

Things I've thought

Poor-Design Coefficient

Sometimes it’s very difficult to know if a digital product/service is well designed: one has to both have the context of the intended user, and be able to use it as intended by the task to be fulfilled. However, it is quite easy to know when some digital products/services are somehow poorly...

Product and Conflict

Conflict tends to arise when individuals/roles/teams/orgs are trying to achieve goals that point to different directions. The best way to avoid, manage, and solve conflict (and the one exercise that helps teams the most with the least effort) is to get those individuals/roles/teams/orgs aligned on...

Design is communicating ideas

The word design comes from Latin designo, same origin as designate: “To mark out and make known; to point out; to indicate; to show; to distinguish by marks or description”. It is about communicating an idea, not just composing it....

I researched the relationship between passengers and autonomous vehicles (AV) in the context of AV services (robo-taxis and robo-shuttles) for the Seamless Autonomous Mobility project from Nissan, in conjunction with the NASA AMES Research Center in Mountain View, CA.

I ran several studies of contextual observation with video support in train stations around Sunnyvale and Mountain View, CA. With the help of expert Anthropologists and video-researchers from the NRC-SV, I then observed and analysed the traits and behaviours of hundreds of passengers interacting with services like Uber, Lyft, local company shuttles and public transportations.

I also ran a passenger- and driver-oriented moderated user research interviewing several passengers of the same transportation services mentioned before, and analysing the results to define specific needs and requirements for the passenger-vehicle-driver interaction.

After analysing hundreds of videos showing the passenger-driver-vehicle interactions, I created a behavioural framework with specific moments, interactions and touchpoints common to most of the observations. I then prepared several videos that described in detail examples of these specific moments, interactions and touchpoints.

This research will inform and define the interaction design between passengers and vehicles for robo-taxi and robo-shuttle services, as well as further UX/UI work for the Seamless Autonomous Mobility project.

(All work is under non-disclosure agreements)