Companies I've worked with

AOL
Apple
BMW
British Gas
Cisco
Ericsson
facebook
Google
HomeGoods
HP
Intel
Mattel
Nissan
PayPal
P&G
Pirelli
RedBull
Sony

Things they've said about me

Victor is an excellent UX practitioner. He takes a very pragmatic approach to UX design and is very focused on making sure his design solutions are user-centered. He is also very good at brainstorming and coming up with multiple solutions for complicated UX problems.

Kris Kepler

Managed Victor at Razorfish for Intel

[Victor is] one of the more well-rounded UX designers I've worked with, possessing a keen eye for detail and understanding of the technical nuances he's designing for. I would highly recommend him for any UX-focused agency or in-house role.

Ben Hewett

Directed Victor at Apple Retail Experiences

[Victor] was always helpful and available to answer questions, patient and extremely knowledgeable. From collaborating with him I learned a lot about e-commerce and UX processes and thinking. He's analytical, detail-oriented and has great design aesthetics.

Karen Felzener

Worked with Victor at Apple Retail Experiences

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Things I've thought

Poor-Design Coefficient

Sometimes it’s very difficult to know if a digital product/service is well designed: one has to both have the context of the intended user, and be able to use it as intended by the task to be fulfilled. However, it is quite easy to know when some digital products/services are somehow poorly...

Product and Conflict

Conflict tends to arise when individuals/roles/teams/orgs are trying to achieve goals that point to different directions. The best way to avoid, manage, and solve conflict (and the one exercise that helps teams the most with the least effort) is to get those individuals/roles/teams/orgs aligned on...

Design is communicating ideas

The word design comes from Latin designo, same origin as designate: “To mark out and make known; to point out; to indicate; to show; to distinguish by marks or description”. It is about communicating an idea, not just composing it....

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Mattel BabyGear Latinamerica Printed Catalog

Printed catalog for Mattel's Babygear products

Mattel, 2006

Mattel needed a printed product catalogue for their Fisher-Price Babygear line covering the South American and Caribbean markets. The catalogue had to present the full product range — strollers, car seats, high chairs, bouncers, swings, and accessories — in a format that worked for retail buyers and distributors across multiple countries.

I designed a 44-page bilingual product guide that balanced Fisher-Price's playful brand identity with the structured product information retailers needed to make purchasing decisions.

44 pages covering the full Babygear product range

The catalogue organised Mattel's Babygear products by category — each section with consistent product photography, specifications, feature callouts, and age-range indicators. The Fisher-Price brand identity carried through every page, with the colourful Babygear logo and warm photography creating an approachable tone despite the technical product content.

The layout was designed for both flip-through browsing and reference use — large product images for quick scanning, with detailed specs positioned for buyers comparing models side by side.

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Results

A 44-page printed product catalogue for Mattel's Fisher-Price Babygear line, covering the full product range for the South American and Caribbean markets.

44 pages · full Babygear product range · South America & Caribbean · designed for Mattel / Fisher-Price