Companies I've worked with

AOL
Apple
BMW
British Gas
Cisco
Ericsson
facebook
Google
HomeGoods
HP
Intel
Mattel
Nissan
PayPal
P&G
Pirelli
RedBull
Sony

Things they've said about me

Victor is an excellent UX practitioner. He takes a very pragmatic approach to UX design and is very focused on making sure his design solutions are user-centered. He is also very good at brainstorming and coming up with multiple solutions for complicated UX problems.

Kris Kepler

Managed Victor at Razorfish for Intel

[Victor is] one of the more well-rounded UX designers I've worked with, possessing a keen eye for detail and understanding of the technical nuances he's designing for. I would highly recommend him for any UX-focused agency or in-house role.

Ben Hewett

Directed Victor at Apple Retail Experiences

[Victor] was always helpful and available to answer questions, patient and extremely knowledgeable. From collaborating with him I learned a lot about e-commerce and UX processes and thinking. He's analytical, detail-oriented and has great design aesthetics.

Karen Felzener

Worked with Victor at Apple Retail Experiences

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Things I've thought

Poor-Design Coefficient

Sometimes it’s very difficult to know if a digital product/service is well designed: one has to both have the context of the intended user, and be able to use it as intended by the task to be fulfilled. However, it is quite easy to know when some digital products/services are somehow poorly...

Product and Conflict

Conflict tends to arise when individuals/roles/teams/orgs are trying to achieve goals that point to different directions. The best way to avoid, manage, and solve conflict (and the one exercise that helps teams the most with the least effort) is to get those individuals/roles/teams/orgs aligned on...

Design is communicating ideas

The word design comes from Latin designo, same origin as designate: “To mark out and make known; to point out; to indicate; to show; to distinguish by marks or description”. It is about communicating an idea, not just composing it....

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Get to know me better

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Google Marketing Content Management System

Content Management System for Agencies working with Google all around the world.

2016

I worked with a team of 12 developers from Google CorpEng in Sunnyvale and New York. Together, we created a CMS system for all Google departments to create, manage, and publish content worldwide.

My main tasks were:

  • Understanding what users and tech/product leaders needed.
  • Planning the user interface to make it easy to use.
  • Designing the whole interface.
  • Making the project look good with visuals.
  • Helping out when issues came up between engineers and marketers.
  • Teaching my junior team how to do user research and create user workflows and journeys.

Our work resulted in a top-notch CMS system used by Google departments around the world.