Companies I've worked with

AOL
Apple
BMW
British Gas
Cisco
Ericsson
facebook
Google
HomeGoods
HP
Intel
Mattel
Nissan
PayPal
P&G
Pirelli
RedBull
Sony

Things they've said about me

Victor is an excellent UX practitioner. He takes a very pragmatic approach to UX design and is very focused on making sure his design solutions are user-centered. He is also very good at brainstorming and coming up with multiple solutions for complicated UX problems.

Kris Kepler

Managed Victor at Razorfish for Intel

[Victor is] one of the more well-rounded UX designers I've worked with, possessing a keen eye for detail and understanding of the technical nuances he's designing for. I would highly recommend him for any UX-focused agency or in-house role.

Ben Hewett

Directed Victor at Apple Retail Experiences

[Victor] was always helpful and available to answer questions, patient and extremely knowledgeable. From collaborating with him I learned a lot about e-commerce and UX processes and thinking. He's analytical, detail-oriented and has great design aesthetics.

Karen Felzener

Worked with Victor at Apple Retail Experiences

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Things I've thought

Poor-Design Coefficient

Sometimes it’s very difficult to know if a digital product/service is well designed: one has to both have the context of the intended user, and be able to use it as intended by the task to be fulfilled. However, it is quite easy to know when some digital products/services are somehow poorly...

Product and Conflict

Conflict tends to arise when individuals/roles/teams/orgs are trying to achieve goals that point to different directions. The best way to avoid, manage, and solve conflict (and the one exercise that helps teams the most with the least effort) is to get those individuals/roles/teams/orgs aligned on...

Design is communicating ideas

The word design comes from Latin designo, same origin as designate: “To mark out and make known; to point out; to indicate; to show; to distinguish by marks or description”. It is about communicating an idea, not just composing it....

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Get to know me better

Email VictorDownload CV/Resume (PDF)
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Fluidtime Site

Ideas, design and development for a new simpler, easier to update and more informative site for Fluidtime.com

2006

Fluidtime.com needed a redesign. The existing site was difficult to update, lacked clear information hierarchy, and didn't effectively communicate the company's growing range of real-time transit and event services.

I designed and developed a new version of Fluidtime.com — simpler, easier to update, and structured to clearly present the company's products, features, and business proposition.

A cleaner site that the team could maintain

The redesign used Fluidtime's green brand colour as the primary accent against a clean white layout, with clear section navigation and a content structure that separated the consumer-facing product information (access Fluidtime, features, support) from the business-facing pages (about, company).

The new site was built to be easily updatable — new products, features, and news items could be added without redesigning pages. The layout accommodated mobile app screenshots, service descriptions, and reference links within a consistent template system.

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Results

A complete redesign of Fluidtime.com — simpler information architecture, clean visual design, and an updatable structure for the company's growing product range.

5 screens · redesigned IA · easy-to-update · designed & developed for Fluidtime