Ericsson's global salesforce was working across more than 10 separate platforms and services — event information in one place, product collateral in another, social feeds and videos somewhere else entirely. For a team operating across time zones and in transit, that fragmentation meant relevant information was either hard to find or inaccessible at the moment it was needed.
I was brought in to design a single mobile app for iOS and Android that consolidated those tools into one interface.
Approach
The core problem was fragmentation, not missing features. Every tool the salesforce needed already existed — they were just spread across platforms with no connecting logic. The design direction was to organise the app around the contexts that mattered to a travelling sales rep: specifically, events.
An event was the natural unit — it had a date, a location, collateral, videos, a social feed, and links. Making the event the entry point meant every piece of relevant content was one or two taps away from the moment it was needed.
Events
Videos
Social
Ten platforms unified under a single event-centred navigation
The salesforce needed briefing materials, videos, photos, social feeds, and external links for each event they attended or supported. Rather than building separate sections for each content type, the app was structured so that all of it lived under the relevant event — accessed from a single event screen rather than through separate top-level navigation items.
This meant a rep preparing for CES Las Vegas could find every piece of relevant content — description, videos, photos, social media, event links — without leaving that event's context.
App Map
Sign In
Start Screen
News
Webcasts
Navigation
Designed separately for iOS and Android
The app served a global salesforce using both platforms. Rather than designing for one and porting to the other, full wireframe sets were produced for both iOS and Android — each following the interaction conventions of its own platform.
Android Sign In
Android Start Screen
Android News
Android Events
Android Videos
Android Webcasts
An add-on architecture for future growth
The salesforce's toolset was not static — new services and platforms would need to be integrated over time. The app was structured so that new functionality could be added as discrete modules without requiring changes to the existing navigation or core screens.
This meant the 10+ platforms integrated at launch were a starting point, not a ceiling.
Results
A mobile app for iOS and Android consolidating more than 10 existing Ericsson platforms and services into a single interface for the global salesforce. Full wireframe sets delivered for both platforms, covering events, media, social, and supporting tools.
10+ platforms unified · 2 platforms (iOS & Android) · 1 global salesforce tool