Companies I've worked with

AOL
Apple
BMW
British Gas
Cisco
Ericsson
facebook
Google
HomeGoods
HP
Intel
Mattel
Nissan
PayPal
P&G
Pirelli
RedBull
Sony

Things they've said about me

Victor is an excellent UX practitioner. He takes a very pragmatic approach to UX design and is very focused on making sure his design solutions are user-centered. He is also very good at brainstorming and coming up with multiple solutions for complicated UX problems.

Kris Kepler

Managed Victor at Razorfish for Intel

[Victor is] one of the more well-rounded UX designers I've worked with, possessing a keen eye for detail and understanding of the technical nuances he's designing for. I would highly recommend him for any UX-focused agency or in-house role.

Ben Hewett

Directed Victor at Apple Retail Experiences

[Victor] was always helpful and available to answer questions, patient and extremely knowledgeable. From collaborating with him I learned a lot about e-commerce and UX processes and thinking. He's analytical, detail-oriented and has great design aesthetics.

Karen Felzener

Worked with Victor at Apple Retail Experiences

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Things I've thought

Poor-Design Coefficient

Sometimes it’s very difficult to know if a digital product/service is well designed: one has to both have the context of the intended user, and be able to use it as intended by the task to be fulfilled. However, it is quite easy to know when some digital products/services are somehow poorly...

Product and Conflict

Conflict tends to arise when individuals/roles/teams/orgs are trying to achieve goals that point to different directions. The best way to avoid, manage, and solve conflict (and the one exercise that helps teams the most with the least effort) is to get those individuals/roles/teams/orgs aligned on...

Design is communicating ideas

The word design comes from Latin designo, same origin as designate: “To mark out and make known; to point out; to indicate; to show; to distinguish by marks or description”. It is about communicating an idea, not just composing it....

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Get to know me better

Email VictorDownload CV/Resume (PDF)
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Geostrand Architectural Competition Entry

'Housing The Next 10 Million' competition entry.

Domus Academy Master in Design Project, 1999

An urban design competition focused on sustainable development plans for California's Central Valley — one of the most productive agricultural regions in the world, facing rapid urbanisation pressure.

I participated in the competition alongside 14 fellow students as part of the Master in Design programme at Domus Academy, Milan, developing proposals that balanced ecological sustainability with the economic and social realities of Central Valley communities.

Sustainable development proposals for California's Central Valley

The competition required teams to develop comprehensive plans addressing land use, transportation, water management, and community development across a region the size of a small country. The proposals used mapping, spatial analysis, and scenario modelling to show how sustainable development could work at the valley's scale.

The visual deliverables ranged from regional-scale planning maps to detailed site proposals, using a consistent graphic language to communicate complex environmental and urban data.

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Results

Urban design competition entry for sustainable development in California's Central Valley — regional planning maps, spatial analysis, and scenario proposals. Produced with 14 fellow students as part of the Master in Design programme at Domus Academy, Milan.

Urban design competition · California Central Valley · 15-person team · Master in Design · Domus Academy