Companies I've worked with

AOL
Apple
BMW
British Gas
Cisco
Ericsson
facebook
Google
HomeGoods
HP
Intel
Mattel
Nissan
PayPal
P&G
Pirelli
RedBull
Sony

Things they've said about me

Victor is an excellent UX practitioner. He takes a very pragmatic approach to UX design and is very focused on making sure his design solutions are user-centered. He is also very good at brainstorming and coming up with multiple solutions for complicated UX problems.

Kris Kepler

Managed Victor at Razorfish for Intel

[Victor is] one of the more well-rounded UX designers I've worked with, possessing a keen eye for detail and understanding of the technical nuances he's designing for. I would highly recommend him for any UX-focused agency or in-house role.

Ben Hewett

Directed Victor at Apple Retail Experiences

[Victor] was always helpful and available to answer questions, patient and extremely knowledgeable. From collaborating with him I learned a lot about e-commerce and UX processes and thinking. He's analytical, detail-oriented and has great design aesthetics.

Karen Felzener

Worked with Victor at Apple Retail Experiences

View All Testimonials

Things I've thought

Poor-Design Coefficient

Sometimes it’s very difficult to know if a digital product/service is well designed: one has to both have the context of the intended user, and be able to use it as intended by the task to be fulfilled. However, it is quite easy to know when some digital products/services are somehow poorly...

Product and Conflict

Conflict tends to arise when individuals/roles/teams/orgs are trying to achieve goals that point to different directions. The best way to avoid, manage, and solve conflict (and the one exercise that helps teams the most with the least effort) is to get those individuals/roles/teams/orgs aligned on...

Design is communicating ideas

The word design comes from Latin designo, same origin as designate: “To mark out and make known; to point out; to indicate; to show; to distinguish by marks or description”. It is about communicating an idea, not just composing it....

View All Posts

Get to know me better

Email VictorDownload CV/Resume (PDF)
Back

Creative Communications Website

Website for the Creative Communications Design Agency.

2000

Creative Communications — a Milan-based agency covering live events, interactive media, multimedia installations, and video production — needed a website that reflected the same high-production-value aesthetic they delivered to their clients.

I designed a contained, Flash-style interactive experience with a dark interface and bold typographic hierarchy, built around the idea of a single-space interface with smooth transitions between sections.

A contained space with interactive transitions instead of pages

The site was designed to behave like Flash-based interactive media — all content existed within a single contained space, with transitions that felt smooth and deliberate rather than like traditional page loads. The dark background and orange accent typography created an immediately distinctive visual identity.

Navigation branched from a central services menu into deeper content areas — About Us, Clients, CD-ROM request, Contact, and News — all accessible without leaving the visual container.

creatives_01.jpg
creatives_02.jpg
creatives_03.jpg
creatives_04.jpg
creatives_05.jpg

Results

An interactive website for Creative Communications, Milan — designed as a contained, Flash-style single-space interface covering live events, interactive media, multimedia installations, exhibitions, and video production services.

5 screens · single-space interaction · designed for Creative Communications, Milan