Strada del Vino Brand Identity
Signage competition entry for the ‘Strada del Vino’ wine road Italian initiative.
A signage design competition for the Strada del Vino — Veneto's Wine Streets, a route connecting the region's most important wine producers. The signage needed to work along rural roads, at vineyard entrances, and at intersection points, guiding visitors through the wine-producing landscape.
I designed two logo and signage variations that captured the intersection of wine culture and wayfinding.
Two signage approaches for Veneto's wine route
The two logo variations explored different visual strategies for the same brief: how to mark a wine route that threads through the Veneto countryside. Both needed to be recognisable at road speed, legible on different signage formats, and evocative of the region's wine heritage without being generic.
Results
Two signage and logo design variations for the Strada del Vino — Veneto's Wine Streets connecting the region's wine producers.
2 logo variations · competition entry · Strada del Vino · Veneto, Italy