Companies I've worked with

AOL
Apple
BMW
British Gas
Cisco
Ericsson
facebook
Google
HomeGoods
HP
Intel
Mattel
Nissan
PayPal
P&G
Pirelli
RedBull
Sony

Things they've said about me

Victor is an excellent UX practitioner. He takes a very pragmatic approach to UX design and is very focused on making sure his design solutions are user-centered. He is also very good at brainstorming and coming up with multiple solutions for complicated UX problems.

Kris Kepler

Managed Victor at Razorfish for Intel

[Victor is] one of the more well-rounded UX designers I've worked with, possessing a keen eye for detail and understanding of the technical nuances he's designing for. I would highly recommend him for any UX-focused agency or in-house role.

Ben Hewett

Directed Victor at Apple Retail Experiences

[Victor] was always helpful and available to answer questions, patient and extremely knowledgeable. From collaborating with him I learned a lot about e-commerce and UX processes and thinking. He's analytical, detail-oriented and has great design aesthetics.

Karen Felzener

Worked with Victor at Apple Retail Experiences

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Things I've thought

Poor-Design Coefficient

Sometimes it’s very difficult to know if a digital product/service is well designed: one has to both have the context of the intended user, and be able to use it as intended by the task to be fulfilled. However, it is quite easy to know when some digital products/services are somehow poorly...

Product and Conflict

Conflict tends to arise when individuals/roles/teams/orgs are trying to achieve goals that point to different directions. The best way to avoid, manage, and solve conflict (and the one exercise that helps teams the most with the least effort) is to get those individuals/roles/teams/orgs aligned on...

Design is communicating ideas

The word design comes from Latin designo, same origin as designate: “To mark out and make known; to point out; to indicate; to show; to distinguish by marks or description”. It is about communicating an idea, not just composing it....

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Get to know me better

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Giovanitalia Website

An online/offline newsletter for italian teens.

2006

A competition entry for an online/offline newsletter aimed at Italian teenagers in the Lombardia province. The concept combined event discovery with personal calendar integration — teens could find events they were interested in, add them to their calendar, download a PDF version, and receive reminders.

The design bridged digital and print, giving the newsletter a presence in both the physical and online contexts where its audience spent time.

Event discovery designed for teens

The newsletter combined editorial design with interactive functionality: event listings that could be filtered by interest, calendar integration for saving dates, PDF downloads for offline reference, and reminder notifications to keep users connected to upcoming events.

The visual design was targeted at a teenage audience in Lombardia — energetic, accessible, and structured enough to be useful without feeling institutional.

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Results

A competition entry for an online/offline teen newsletter for Lombardia — combining event discovery, calendar integration, PDF downloads, and reminders.

Competition entry · online + offline newsletter · event discovery · Lombardia, Italy