Aruba Website
Website for protection-wear company Aruba.
2001
Aruba Sport — an Italian protection-wear company — wanted a website that felt like an interactive CD-ROM: no page jumps, no traditional navigation, everything contained in a single fluid interface.
I designed an interactive Flash presentation that kept the entire experience within one continuous view, matching the client's vision of a self-contained, media-rich product showcase. The project was completed but never launched.
A single-screen experience with no page transitions
The client's brief — 'make it look like a CD-ROM, no jumping between pages' — defined the entire interaction model. Every section of the site lived within one viewport, with transitions handled through animation rather than page loads. Product information, company details, and contact all unfolded within the same visual space.
The clean, minimal interface kept the focus on the Aruba Sport brand identity, with the logo and product imagery driving the visual hierarchy.
Results
An interactive Flash website for Aruba Sport designed as a seamless, single-screen experience — no page transitions, all content accessible through animated reveals within one continuous interface. Completed but not launched.
5 screens · single-viewport interaction · Flash-based · designed for Aruba Sport, Italy