Leading the design for internal tools and applications for the data management, training, and deployment of Apple Intelligence, Foundation Models, and Machine Learning.
(Some of my work is under non-disclosure agreements)
Things I've worked on
Apple AIML
Designing AI/ML internal tools and applications.
Featured / AI / Mobile / Projects / Services
Apple Retail Experiences
Design projects for the Retail Experience division of Apple.
Featured / Mobile / Projects
PayPal Consumer Financial Products
PayPal banking-oriented financial product offering for the banking underserved consumers
Featured / Mobile / Service / Web
CloudMondo Wi-Fi Apps & Platform
Cloud-based Platform and iOS/Android Client Apps for Wi-Fi Device Management and Deployment
Featured / Mobile / Service / Web
Cisco SkillZone
Design of the supporting online platform for an IoE (Internet of Everything) employment and education service
Featured / Service / Web
Intel.com Redesign
Improve the experience of both visitors and content creators by redesigning the platform for the Intel.com property
Featured / Product / Web
Patch.com 2.0
Redesign of the Patch.com platform, focussed on a community approach
Featured / Product / Web
BMW EV Dashboard
The BMW Electric Vehicle Dashboard shows you the impact of electric vehicles on the environment and your wallet
Featured / Interactive / Service / Web
Generation Green by British Gas
School and community programme to promote environmental awareness, from British Gas
Featured / Service / Web
Things they've said about me
Victor is an excellent UX practitioner. He takes a very pragmatic approach to UX design and is very focused on making sure his design solutions are user-centered. He is also very good at brainstorming and coming up with multiple solutions for complicated UX problems.
Kris Kepler
Managed Victor at Razorfish for Intel
[Victor is] one of the more well-rounded UX designers I've worked with, possessing a keen eye for detail and understanding of the technical nuances he's designing for. I would highly recommend him for any UX-focused agency or in-house role.
Ben Hewett
Directed Victor at Apple Retail Experiences
[Victor] was always helpful and available to answer questions, patient and extremely knowledgeable. From collaborating with him I learned a lot about e-commerce and UX processes and thinking. He's analytical, detail-oriented and has great design aesthetics.
Karen Felzener
Worked with Victor at Apple Retail Experiences
Things I've thought
Poor-Design Coefficient
Sometimes it’s very difficult to know if a digital product/service is well designed: one has to both have the context of the intended user, and be able to use it as intended by the task to be fulfilled. However, it is quite easy to know when some digital products/services are somehow poorly...
Product and Conflict
Conflict tends to arise when individuals/roles/teams/orgs are trying to achieve goals that point to different directions. The best way to avoid, manage, and solve conflict (and the one exercise that helps teams the most with the least effort) is to get those individuals/roles/teams/orgs aligned on...
Design is communicating ideas
The word design comes from Latin designo, same origin as designate: “To mark out and make known; to point out; to indicate; to show; to distinguish by marks or description”. It is about communicating an idea, not just composing it....