Apple Retail Experiences – Design Work

Design projects for the Retail Experience division of Apple.

Autonomous Vehicle Passenger Research for Nissan Research Center Silicon Valley (NRC-SV)

Passenger behavioural research for AV-based robo-taxis and robo-shuttle services.

PayPal – Consumer Financial Products

PayPal banking-oriented financial product offering for the banking underserved consumers.

CloudMondo WiFi Management Apps & Platform

Cloud-based Platform for Wi-Fi Device Management

Cisco SkillZone

Design of the supporting online platform for an IoE (Internet of Everything) employment and education service

HP Tablet Onboarding Experience

HP SMB Self-Service Tablet/Platform On-boarding Experience Redesign

Improve the experience of both visitors and content creators by redesigning the platform for the property.

Ericsson Mobile App

Ericsson Mobile App Ericsson Mobile Support App for Ericsson Worldwide Sales Personnel

Patch Perks

Patch Perks iOS App 2.0

Redesign of the platform, focussed on a community approach.

GridOS Interface

Overall UX/Design direction for final phase of the GridOS interface project.

BMW EV Dashboard

The BMW EV (Electric Vehicle) Dashboard shows you the impact of electric vehicles on the environment and your wallet.

Generation Green (British Gas)

School and community programme to promote environmental awareness, from British Gas


I had the pleasure of working with Victor over the course of the past year. He was instrumental at helping establish an in-house team at one the largest consumer brands in the world, working on complex e-commerce flows, native apps, all the way up to internal publishing tools. He’s one of the more well-rounded UX designers I’ve worked with, possessing a keen eye for detail and understanding of the technical nuances he’s designing for. I would highly recommend him for any UX-focused agency or in-house role.

Ben worked with Victor at Apple Retail Experiences

Ben Hewett

Victor is a detail-oriented UX designer that takes in consideration of both the front end and back end when creating a design. He taught me a lot about design interactions and I value the working sessions we had debating over design interactions and challenging requirements. He constantly challenged me and engaged me to learn more about design. As a producer, this was very refreshing as I always felt that my opinions were valued and some were even incorporated in our end design. I am so glad to have been able to work with such an experienced designer at Apple.

Stacy worked with Victor at Apple Retail Experiences

Stacy Leung

Victor and I worked on a small design team supporting the UX efforts for Apple’s online retail team. He onboarded me on a project that was extremely complex. He was always helpful and available to answer questions, patient and extremely knowledgeable. From collaborating with him I learned a lot about e-commerce and UX processes and thinking. He’s analytical, detail-oriented and has great design aesthetics. Solid chops.

Karen worked with Victor at Apple Retail Experiences

Karen Felzener

Victor was brought on board to provide UX to create a CMS system for the Google Marketing team that manages static/marketing content. He worked with the team for 6 months and was the sole UX Designer for a team of 12 Google CorpEng developers in Sunnyvale, CA and New York, NY.

I managed Victor at Google while he worked on designing the user experience for the new Google CMS for Marketing. He came in as the project had already started, and with his UX expertise he quickly understood the needs and requirements and started defining the required UI for the project. In parallel he helped guide user research to validate how the product will be used internally by key stakeholders.

Victor defined the UX and visuals that tightly adhered to Google’s Material Design guidelines, created deliverables and worked with a remote team of developers to successfully define a great solution for a very technically challenging product.

Corinna managed Victor at Google

Corinna Hinke

I hired Victor to work on Cisco’s Corporate Social Responsibility’s platform as an interaction designer. What I ended up with was not only an interaction designer but also someone with visual design and user research experience, too. Lucky me! Victor’s blend of technical know-how and creative user experience design skills made him a valuable team member. Victor also had the ability to work through complex scenarios, consider all options and caveats and produce the right recommendations for the best user experience. His nature is to be empathic so truly understood client/customer needs, then had the ability to translate that into a great user interface. Victor was a real pleasure to have on my team.

Molly managed Victor at Cisco SkillZone

Molly Barry

Victor worked with my team at PayPal and quickly established himself as one of my most trusted designers. In everything from end-to-end design strategy, wire framing, prototyping, and stakeholder interaction, Victor knew instinctively what to do without being told, and executed on it flawlessly. We miss having him on our team!

Jonathan managed Victor at PayPal Consumer Financial Products

Jonathan Mann

Victor was always very thoughtful on the subjects of User Experience and Service Design. He played a major part in internal discussions, initiatives and the knowledge sharing culture of LBi’s User Experience department. He is a talented worker, as well, balancing professional consulting and client relationship skills with a high degree of interaction design craft. He was a big loss to LBi UK.

Jason managed Victor at LBi London (now DigitasLBi)

Jason Mesut

Victor is very creative, both artistically and with his approach to user experience design. I very much enjoyed working with Victor and would definitely work with him again.

Amanda worked with Victor at LBi London (now DigitasLBi)

Amanda Cano

I worked with Victor during 2007 at LBi London. It was an absolute pleasure. He has boundless energy, enthusiasm and a rare approach to UX that seems to based as much on intuition as it is on formal skills. He is also quite fearless and never shy about provoking debate – a vital skill when working in a cross-disciplinary environment. He has managed to channel the trademark South American passion into his work – and I believe any creative team would benefit from his presence.

Christian worked directly with Victor at LBi London (now DigitasLBi)

Christian Vandersee

Victor is a great designer. His ability to put Fluidtime’s ideas in graphics and his clearness when designing the interfaces to our services were simply amazing to me.

Antonio worked directly with Victor at Fluidtime Data Services

Antonio Terreno

Victor has to be one of the most knowledgeable and multi-talented web professionals I have worked with in recent years. Although he worked at Brilliant as a Senior Creative but his ability to look at a brief from both a creative as well as a technical perspective made his recommendations highly valuable to the project. I’d be more than happy to recommend his services to anyone.

Usman managed Victor at Brilliant UK

Usman Sheikh

Victor is extremely sharp and in complete mastery of his subject matter. He can be relied on to have thought through and come up with solutions to problems tactical and strategic. He is always willing to accept the suggestions of others, and just as willing to push forward with his own ideas, when he knows precisely what needs to be done. His seriousness about his work is unmistakeable. I highly recommend Victor as a UX/IA designer, and as a team leader.

Vanessa worked directly with Victor at Perception NYC/Fusion Garage

Vanessa Beatriz Soto

Victor is an excellent UX practitioner. He takes a very pragmatic approach to UX design and is very focused on making sure his design solutions are user-centered. He is also very good at brainstorming and coming up with multiple solutions for complicated UX problems. He has worked extensively on responsive web projects and has a strong POV on how a responsive site should be designed, which was very helpful.

He is diligent and hard working, and would be a great asset to any UX team!

Kris managed Victor at Razorfish for Intel

Kris Kepler