It has been a buzz word for some time. It occurred to me that perhaps it is not that new a buzz word, or even a concept.
It came to me that some actors use to research roles they will play, for example, George Clooney being in a real ER before doing ER, and Leonardo DiCaprio hanging out with policemen before The Departed. Stuff like that.
Suddenly it occurred to me that it can be considered people-centred design. In a way, understanding the end user, tailoring an experience, researching the environment, conveying a realistic scenario, isn’t it all happening there?
They’re selling movies to people and they know how to, because they know what appeals to people. How? Knowing what they like, what they care about. They (the people) are in the centre of this kind of movie industry. So they seem to be quite people-centred.
What’s for us to do?