Paperless Post / New York, NY. USA / 2019
Lead User Experience Designer
Lead design for the new Flyer product.

Apple (Contract) / Cupertino, CA. USA / 2018-2019
Lead User Experience Designer
Design of web and app platforms and services for the Apple Online Store and Apple Store App in Cupertino.

Nissan / Sunnyvale, CA. USA / 2017-2018
Lead User Experience Researcher/Designer
Research and Design of Mobility Services for Autonomous Vehicles.

PayPal / San Jose, CA. USA / 2016-2017
Lead User Experience Designer
Defining and designing new products and services within the Consumer Financial Services department. Helping PayPal define the financial services of the future.

Stealth Startup / Santa Clara, CA. USA / 2016
Principal User Experience / Interaction Designer
Lead UX designer in charge of 5 mobile products (2 Smartphone Apps: iOS + Android, 2 Tablet Apps: iOS + Android, 1 Admin Android App & 1 cloud web platform) running on a global online platform for the management of wireless devices.

Various Clients / San Francisco Bay Area, CA. USA / 2013 – 2016
User Experience / Interaction Designer
Leading User Experience Design work for:
Google: Lead designer for the content management system used by Google marketing sites worldwide
Cisco: Designing an online service to support the future of employment and education for the Internet of Things
PayPal: Lead designer for the Funding Mix Growth division across PayPal products including Checkout, PayPal Wallet, Pay After Delivery and FMX specialised MarCom pages
HP: Helping HP simplify and improve the user experience of their SMB HP tablet services
Ericsson: (confidential)
Intel: Redesigning the site: improving the content management process, simpli- fying and improving the user experience while upgrading to a responsive platform. / New York, NY. USA / 2012 – 2013
Lead Interaction Designer / User Experience
Responsible for the interaction design and user experience for all the online presences of Lead a team of Interaction and Visual Designers creating wireframes, sitemaps, user flows and visual comps to be delivered to the Engineering team. Supervise production and QA processes for fidelity to expected user experience. Design and deploy in-house and lab-based usability testing and online user research.

Various Clients / New York, NY. USA / 2011 – 2012
Interaction / User Experience Consultant
Projects and consultancy for clients such as ESPN International and Kingston for Fjord NYC, GridOS interface from Fusion Garage, iPad app for Function(x).

KBS+P / New York, USA / 2010 – 2011
Senior User Experience Architect
User Experience Designer working from user / ethnographical research to strategical concepting, defining functionality and wireframing, managing content, creating functional specification, supporting development and pitching new ideas to prospect clients, for companies such as BMW America, Capital One, NetJets and HomeGoods.

Fotolog / New York, NY. USA / 2009 – 2010
Senior User Experience Architect
User Experience Architect (User Experience, Interaction Design, Information Architecture) working on current design, revamping and maintenance of the social network.

Syrup / New York, NY. USA / 2008
Senior User Experience Architect
User Experience Architect (User Experience, Interaction Design, Information Architecture) for clients such as News Corporation, Citibank and Living Proof.

LBi / London, UK / 2007 – 2008
User Experience Architect
User Experience Architect (User Experience, Interaction Design, Information Architecture) for clients such as Graco, British Gas, Marks & Spencer and the National Health System.

Brilliant Ltd / London, UK / 2006 – 2007
Senior Creative Designer / Interactive Developer
Senior Designer and Information Architect, Flash/HTML/JavaScript/Graphics web design and develop- ment for clients such as Ubuntu, Pacific Interiors, Diet Freedom and Cards Galore.

Various Clients / Caracas, Venezuela / 2003 – 2006
Interaction / Visual / Web Design Consultant 
Consultancy and Design services for different companies in Caracas (VE). Projects span Interaction/Web Design, Graphic and Video Editing fields for companies as Mattel, Nexus and Wikot Technologies.

Fluidtime Data Services / Vienna, Austria / 22006
Interactive / Visual Designer
Design and development of the navigation, interactive model and GUI of several web, wap and java applications, for clients as Red Bull, 5T Turin and Also in charge of visual and brand design strategies and products for Fluidtime (

Interaction Design Institute Ivrea / Ivrea, Italia / 2003 – 2004
Interactive & Visual Designer / Visiting Professor
For the Fluidtime project, Interaction Design Institute Ivrea. Responsibilities included development of user interface for cellphone java applets, direction/production/editing of user experience video documentary, and website design/development.

Domus Academy Research Center / Milano, Italia / 2000 – 2003
Interaction Designer/Researcher
Interaction Designer/Researcher, working on Web, Interactive Media and Interface Design projects, some of them being research projects for the European Community with partners including Philips Design, Microsoft, Telecom Italia, University of Siena.


Domus Academy / Milano, Italia / 1999
Master’s Degree (Master in Design)
Interdisciplinary Master in Design, focusing on design as a holistical process, and mastering different approaches towards the successfully completion of the project/product. Works in collaboration with companies such as Dainese, Artemide, Fiat, Ikea, Moulinex, Nestle/Perugina, Salomon, and JCDecaux. Master thesis (in collaboration with Dainese): Fullpipe Snowboard protective pants, now commercialized by Dainese as Laax Pants (

Universidad Simón Bolívar / Caracas, Venezuela / 1990-1996
Bachelor’s Degree (BA in Architecture)
Bachelor’s Degree in Architecture, with minors on Landscape Design and Urban Design.


English (fluent), Spanish (fluent), Italian (fluent), French (beginner), HTML (fluent), CSS (proficient), JavaScript (intermediate), PHP (intermediate), Java (beginner), UNIX bash (beginner).

Proficiency in: Sketch, Axure RT, OmniGraffle, Adobe Creative Suite (Photoshop, Illustrator, InDesign, InVision),, UserZoom, Rally, JIRA. Good knowledge of Audio/Video editing (FinalCut Pro, Adobe AfterEffects).

Download Resume (PDF)

I’m a User Experience, Interaction and Service Designer, with more than 15 years of experience.

My clients include Apple, Nissan, Google, Facebook, Cisco, PayPal, HP, Ericsson, Intel, AOL (Patch), BMW, British Gas, Microsoft, NewsCorp, Citibank, Pirelli, McDonalds, NetJets, Marks & Spencer, Sony Entertainment Television, HomeGoods.

Born in Boston, MA, USA, I graduated from Architectural School in 1997 at the Universidad Simón Bolívar, Caracas, Venezuela. In December 1999 I obtained a MA in Design degree from Domus Academy in Milano, Italy. My Master’s final project, a revolutionary pair of snowboard trousers for high-level competition were put into production the next year by Dainese, a worldwide leading company in protection-wear. I was hired by Domus Academy Research Center on July 2000, as Design Researcher. As such I created, designed and implemented, among a multidisciplinary group of professionals, interaction, cutting-edge interface and service design research projects for companies like Philips Design, Telecom Italia and Microsoft MSN.

I’ve worked in Caracas, Milano, Torino, London, Vienna, the San Francisco Bay Area, and New York, for companies large (corporations) and small (startups), for products that ranged from enterprise to consumer. I enjoy creating amazing digital products while spending my free time as a hobbyist photographer and an amateur web/iOS programmer, but more importantly, as a lovely husband and a devoted father.