Companies I've worked with

AOL
Apple
BMW
British Gas
Cisco
Ericsson
facebook
Google
HomeGoods
HP
Intel
Mattel
Nissan
PayPal
P&G
Pirelli
RedBull
Sony

Things they've said about me

Victor is an excellent UX practitioner. He takes a very pragmatic approach to UX design and is very focused on making sure his design solutions are user-centered. He is also very good at brainstorming and coming up with multiple solutions for complicated UX problems.

Kris Kepler

Managed Victor at Razorfish for Intel

[Victor is] one of the more well-rounded UX designers I've worked with, possessing a keen eye for detail and understanding of the technical nuances he's designing for. I would highly recommend him for any UX-focused agency or in-house role.

Ben Hewett

Directed Victor at Apple Retail Experiences

[Victor] was always helpful and available to answer questions, patient and extremely knowledgeable. From collaborating with him I learned a lot about e-commerce and UX processes and thinking. He's analytical, detail-oriented and has great design aesthetics.

Karen Felzener

Worked with Victor at Apple Retail Experiences

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Things I've thought

Poor-Design Coefficient

Sometimes it’s very difficult to know if a digital product/service is well designed: one has to both have the context of the intended user, and be able to use it as intended by the task to be fulfilled. However, it is quite easy to know when some digital products/services are somehow poorly...

Product and Conflict

Conflict tends to arise when individuals/roles/teams/orgs are trying to achieve goals that point to different directions. The best way to avoid, manage, and solve conflict (and the one exercise that helps teams the most with the least effort) is to get those individuals/roles/teams/orgs aligned on...

Design is communicating ideas

The word design comes from Latin designo, same origin as designate: “To mark out and make known; to point out; to indicate; to show; to distinguish by marks or description”. It is about communicating an idea, not just composing it....

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Get to know me better

Email Victor Download CV/Resume (PDF)
Back

Patch.com 2.0

Redesign of the Patch.com platform, focussed on a community approach

Brief

Redesign of the Patch platform, focussed on a community approach.

We made Patch from an online newspaper to an online community hub. We gave the community a platform where to exchange and communicate with each other, thus empowering them and enhancing the town’s interconnections, communication and social tissue.

Process

After a nationwide ethnographical user research we designed an Alpha Version as a platform of multi-use online groups. Patch users could create their own groups, follow other people’s groups and invite people from town to those groups. It was launched as an “Alpha” release in five towns around Long Island, NY. It was closely followed by user-centred testing and iterative design updates.

Taking into account the learnings from the recently deployed Alpha Version, a Release Version was designed. After several iterations and paired usability testing rounds we presented a simplified system made of editorial-driven news and publicly-open community boards. This way we helped Patch users understand and interact with their town community. It was deployed in all of 900+ Patch towns across the US.

I was integral part of:

  • User research and constant rounds of usability testing
  • The strategy by understanding and communicating the impact of the new features on product adoption and impact
  • The vision and functionality of the product
  • Leading the UX iterate the product into an Alpha Version design
  • Understanding the results and learnings from the Alpha Version
  • Leading the UX to design a Final product incorporating the learnings from the Alpha Version metrics, functionality and usability testings

Results

We made a phenomenal work. In some towns the user engagement went up to 6% (sites like Huffington Post get around 1%), and it grew even in towns previously with small engagement.