Companies I've worked with

AOL
Apple
BMW
British Gas
Cisco
Ericsson
facebook
Google
HomeGoods
HP
Intel
Mattel
Nissan
PayPal
P&G
Pirelli
RedBull
Sony

Things they've said about me

Victor is an excellent UX practitioner. He takes a very pragmatic approach to UX design and is very focused on making sure his design solutions are user-centered. He is also very good at brainstorming and coming up with multiple solutions for complicated UX problems.

Kris Kepler

Managed Victor at Razorfish for Intel

[Victor is] one of the more well-rounded UX designers I've worked with, possessing a keen eye for detail and understanding of the technical nuances he's designing for. I would highly recommend him for any UX-focused agency or in-house role.

Ben Hewett

Directed Victor at Apple Retail Experiences

[Victor] was always helpful and available to answer questions, patient and extremely knowledgeable. From collaborating with him I learned a lot about e-commerce and UX processes and thinking. He's analytical, detail-oriented and has great design aesthetics.

Karen Felzener

Worked with Victor at Apple Retail Experiences

Things I've thought

Poor-Design Coefficient

Sometimes it’s very difficult to know if a digital product/service is well designed: one has to both have the context of the intended user, and be able to use it as intended by the task to be fulfilled. However, it is quite easy to know when some digital products/services are somehow poorly...

Product and Conflict

Conflict tends to arise when individuals/roles/teams/orgs are trying to achieve goals that point to different directions. The best way to avoid, manage, and solve conflict (and the one exercise that helps teams the most with the least effort) is to get those individuals/roles/teams/orgs aligned on...

Design is communicating ideas

The word design comes from Latin designo, same origin as designate: “To mark out and make known; to point out; to indicate; to show; to distinguish by marks or description”. It is about communicating an idea, not just composing it....

The Role

I lead the UX and UI direction for the final production of the GridOS for the Grid10 tablet and the Grid4 smartphone. My responsibilities included the overall interaction, information architecture and design direction for the final design process of the Grid Operative System (GridOS) and all native applications (messages, video, photos, video chat, address book, contextual menus, and filesystem) for the android-based Grid10 Tablet and the Grid4 Smartphone, managing a team of 7 graphic, motion-graphic and interaction designers.

The Results

I helped transform a vision of an interface to be integrated on top of the Android OS into a robust, simple and usable interface. With a team of 5 Motion Graphic Designers and 2 Visual Designers I redesigned several of the existing applications (Photos, Videos, Messages, Calendar, Global Search, Notifications Centre and Contextual Menu) and designed others from scratch (“Chrome-less” Browser, Maps, Keyboard, Volume, Cross-device App AutoSync) working in extremely tight deadlines and an offshore development team based in Singapore and other countries in Southeast Asia.

The Process

All deliveries were made in PSD files and very precise AfterEffects videos that described the interactions in great detail so development will perfectly align with the vision. We defined a workflow with no wireframes to interpret and understand, but instead we delivered videos that would tell a perfect story of the exact experience of the interaction with which users would be presented and delighted. We delivered in a tight cycle, getting specific business requirements every morning and delivering defined assets and guidance in a 24-to-48 hour iteration rounds.

The Reviews

'The Grid software is clever and innovative in many ways […] I admired some of the design innovations in the Grid 10. It has a sharp, high-resolution screen and a bold design that uses gestures, not physical buttons or standard Android icons, for such functions as getting to the home screen or moving back to a previous screen. For instance, you get to the home screen by swiping down from the top with two fingers and you go back with a two-finger swipe from the right edge.'

Walter Mossberg reviews the Grid 10 Tablet