Companies I've worked with

AOL
Apple
BMW
British Gas
Cisco
Ericsson
facebook
Google
HomeGoods
HP
Intel
Mattel
Nissan
PayPal
P&G
Pirelli
RedBull
Sony

Things they've said about me

Victor is an excellent UX practitioner. He takes a very pragmatic approach to UX design and is very focused on making sure his design solutions are user-centered. He is also very good at brainstorming and coming up with multiple solutions for complicated UX problems.

Kris Kepler

Managed Victor at Razorfish for Intel

[Victor is] one of the more well-rounded UX designers I've worked with, possessing a keen eye for detail and understanding of the technical nuances he's designing for. I would highly recommend him for any UX-focused agency or in-house role.

Ben Hewett

Directed Victor at Apple Retail Experiences

[Victor] was always helpful and available to answer questions, patient and extremely knowledgeable. From collaborating with him I learned a lot about e-commerce and UX processes and thinking. He's analytical, detail-oriented and has great design aesthetics.

Karen Felzener

Worked with Victor at Apple Retail Experiences

Things I've thought

Poor-Design Coefficient

Sometimes it’s very difficult to know if a digital product/service is well designed: one has to both have the context of the intended user, and be able to use it as intended by the task to be fulfilled. However, it is quite easy to know when some digital products/services are somehow poorly...

Product and Conflict

Conflict tends to arise when individuals/roles/teams/orgs are trying to achieve goals that point to different directions. The best way to avoid, manage, and solve conflict (and the one exercise that helps teams the most with the least effort) is to get those individuals/roles/teams/orgs aligned on...

Design is communicating ideas

The word design comes from Latin designo, same origin as designate: “To mark out and make known; to point out; to indicate; to show; to distinguish by marks or description”. It is about communicating an idea, not just composing it....

Grid had a vision for an operating system layer to sit on top of Android — gesture-driven, chrome-less, with no physical buttons or standard Android icons. What they had was a concept that needed to become a shippable product, across two devices: the Grid10 tablet and the Grid4 smartphone.

I was brought in to lead UX and UI direction for the final production phase, managing a team of 7 designers — 5 motion graphic and 2 visual — against an offshore development team in Singapore and Southeast Asia.

Results

GridOS shipped on two devices — the Grid10 tablet and the Grid4 smartphone. The interface covered 7 redesigned native applications and 5 applications designed from scratch, delivered by a team of 7 designers to an offshore development team across 24–48 hour iteration cycles. The Grid10 received a named review from Walt Mossberg in the Wall Street Journal.

2 devices · 12 native & new apps · 7 designers · 24–48hr delivery cycles · WSJ review by Walt Mossberg