- Description iOS App for the Patch Perks platform
- Company Patch Media (AOL)
- Year 2012-2013
- Role Lead UX Designer
Patch Perks is a consumer loyalty program for small businesses in american towns allowing consumers to find great deals locally.
Lead UX design for the desktop, mobile web and the iOS app.
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- 01. Sketches and User Workflows
- From a series of brainstorm meetings with business, tech and ux, the team defined the requirements. The UX team lead by me created a quick idea of how the system should work. We defined the personas (customer and merchant) and then sketched and defined the user workflows for the smartphone app.
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- 02. MVP, App and Iteration
- We then built an MVP version of the app which we tested around NoMa in NYC. With the data and feedback we gathered, we refined the app and the user workflows.
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- 03. Web App and Flow
- Since many of our customers might come to Patch perks from Patch.com, we created a simple version of the service on the web. Here users could register their accounts and credit cards securely to enroll in the program. I was in charge of the desktop version of the service, as well as the email strategy and design.
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- 04. Visuals and Final Web Product
- We made sure the web app will work responsively on most screen sizes, as many customers will come from Patch.com email promotions and campaigns.