Homegoods – Site Structure

We had a couple of discovery workshops with key Homegoods stakeholders, where we learnt about their strengths, their insights about their customers, their existing platform including their constrains both at the business and the technology levels, and their desired goals as a service provider.

With this information and the results of the contextual inquiry, we created several customer journeys for each persona, targeting their main desires and needs, and then laid them out in a conceptual sitemap that described the relationships and effective navigation paths for each customer journey.

This helped us analise customer flows from a higher level, and understand how to better structure navigation to maximise results for the different customers of Homegoods.

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