Existing platform and content analysis and reorganization

After a thorough analysis of the current site structure and content, we realise the existing content modules could be reduced to only four “archetypes”. After auditing exisiting content against those four archetypical modules grew into nine (9) final modules.

With those 9 modules and the customer journeys we created a “language”: a storytelling framework that would help content owners create better and more understandable landing pages with their existing content.